John Cash
Vice President, Account Service and Marketing Strategy

What got you into this business in the first place?
I enjoy working on businesses in multiple industries focused on doing one thing, developing objectives, strategies and tactics that drive incremental sales in a profitable manner while increasing brand awareness, image and equity at the expense of the competition.
Do you have a method for coming up with ideas and solutions for clients?
Listen to the client and then conduct your own market research. Integrate the client's comments into the research. Let that research be your guide to developing objectives, strategies and tactics.
What makes a great brand?  
A great value proposition.
What driving career goals do you still have?  
The McKinsey of Marketing.
What frustrates you the most?
Apathy.