Boris Rabinovici
Digital Strategist

What makes a great brand?
Consistency. Everything a company does and says builds on what it is. No matter the size of their investment, companies that follow this rule are building their brand. It is paramount to avoid contradictions or inconsistencies.
Do you have a method for coming up with great ideas and solutions?
Find the unique differentiator. Every brand and product has something unique to offer that should be capitalized on when building marketing programs and creative.
What food makes you think more creatively?
Pizza...there is something about sharing a pizza that encourages conversation and exchange of ideas.
What are you most proud of?
For me, it's all about making a difference and changing the world everyday by spreading positive energy and respect.