Amy Wright
Director, Brand Group

What makes a great brand?
Prioritizing proper product development and planning to ensure quality, equity, innovation and demand. These are the most superior, trusted, desired and innovative brands in the world for consumers.
Do you have a method for coming up with great ideas and solutions?
My preferred methodology for brainstorming is:
1) Immersing my mind into the brand’s DNA and marketing objectives
2) Gathering relevant research
3) Understanding consumer and market insights
4) Conducting innovative brainstorming without creative limitations
5) Developing a sound plan with metrics
What food makes you think more creatively?
Twizzlers - Red Licorice and a Sweet Tea!
What are you most proud of?
Personally, I’m most proud of having a fulfilling life with my husband and children. Professionally, I’m most proud that I’ve had some great achievements and genuine respect among influential industry colleagues.