It’s focus groups. It’s understanding the consumer’s psyche. It’s asking questions and finding answers. It’s all that stuff and so, so much more. Luckily, we’re an inquisitive, uncompromising group of folks who consider research our passion. –Juan Quevedo, Director of Market Research

Information is a constant working tool at IMAGES, whether we use existing client research or recommend initiating specialized information gathering. IMAGES Market Research, a full-service market research company and a wholly owned subsidiary of IMAGES USA, delivers just-in-time information from fragmented market segments, changing demographics or perplexing, consumer behavior. We can quickly initiate focus groups, online surveys, polling, mystery shopping, and telephone studies with data processing capabilities. We then synthesize that data, whether it's consumer or business-to-business research, using analytical approaches to help our team craft information into effective communication vehicles.

Our heritage gives us the experience to also deliver excellent results in many market segments. Over the years we have developed a specific expertise in African-American and Latino market segments as an extension to the general market. IMAGES Market Research is affiliated with a network of very diverse, talented and experienced focus group moderators. This network of moderators includes multi-lingual personnel to moderate focus groups with non-English speaking consumers.

IMAGES Market Research can do a turnkey job from research planning and design, question design, data collection and analysis, to evaluation.

• We maintain membership access to secondary research with Claritas, Simmons, Find SVP and other databases. We offer on-site and off-site monitoring to our clients for telephone studies.
• We have an experienced field staff
• We are an Atlanta member of Active Group, which provides off-site Web casting of focus groups with real time audio and video. Click on icon for more information about this service.